You know a show is popular when (Heroes Edition)

You know a show is popular when they are advertising its commercials. Last night while watching Crossing Jordan, NBC advertised that a commercial for Heroes would be on during Deal or No Deal and that it would reveal a new hero. This is not the first time they have done such a thing and advertised it in advance. If the fact that a commercial for Heroes will air during Deal or No Deal is a reason to watch Deal or No Deal, then you know that Heroes must be a big deal. (Whew, did you follow that?) It doesn't work on me, because I watch CBS from 7 to 8 and then switch over for Heroes at 8, but it gets my sister to watch NBC from 7 to 8.